Oops, I did it again
                                                                                  28 Jul 01
 

                                Some songs just won't leave you alone. We wouldn't be the
                                same without them

                                IF YOU'RE familiar with the oeuvre of Britney Spears, the headline on
                                this page has probably triggered a pop song of the same name to
                                start playing in your head. If you're unlucky, it may haunt you for
                                hours or even days, repeating over and over until you're heartily sick
                                of it. It happens to most people now and then.

                                "I hear music in my head almost all the time," says Gabriela Imreh, a
                                concert pianist in Ewing, New Jersey. "I hope I'm not going to be
                                categorised to the loony bin." Even though she plays classical music
                                all day, Imreh can't get Mrs Robinson out of her head because she
                                recently saw the play of The Graduate at a London theatre. "It's been
                                driving me crazy," she says.

                                But why does the mind annoy us like this? No one knows for sure, but
                                it's probably because the brain is better at holding onto information
                                than it is at knowing what information is important. "It's a
                                manifestation of an aspect of memory which is normally an asset to
                                us, but in this instance it can be a nuisance," says Roger Chaffin, a
                                psychologist at the University of Connecticut.

                                This eager acquisitiveness may have helped our ancestors remember
                                important oral histories heard round the campfire. Today, students
                                use it to learn new material, and musicians rely on it to memorise
                                complicated pieces. But when this useful function goes awry it can
                                get you stuck on a tune. Unfortunately, frothy, repetitive pop tunes
                                are, by their very nature, more likely to stick than something more
                                inventive.

                                The annoying playback probably originates in the auditory cortex, the
                                "struggling musician" of the brain. Located just inside the temple, this
                                region handles both listening and playback of music and other sounds.
                                Neuroscientist Robert Zatorre of McGill University in Montreal proved
                                this two years ago when he asked volunteers to replay the theme
                                from the TV show Dallas in their heads. Brain imaging studies showed
                                that this reprise activated the same region of the auditory cortex as
                                when the people heard the song.

                                Not every stored musical memory emerges into consciousness,
                                however. The frontal lobe of the brain gets to decide which thoughts
                                get airtime and which ones become basement tapes. But it can get
                                tired or depressed, which is when people most commonly suffer from
                                song-in-head syndrome and other intrusive thoughts, says Susan Ball,
                                a clinical psychologist at Indiana University School of Medicine in
                                Indianapolis. And once the unwanted song surfaces, it's hard to stuff
                                it back down into the subconscious. "The more you try to suppress a
                                thought, the more you get it," says Ball. "We call this the pink
                                elephant phenomenon." Tell the brain not to think about pink
                                elephants, and it's guaranteed to do so, she says.

                                At their extreme, frontal lobe problems can lead to
                                obsessive-compulsive disorder (OCD), in which repetitive songs and
                                other thoughts ("Did I turn off the stove?") can cause severe
                                emotional distress. OCD can be debilitating because it involves other
                                brain regions, and produces a level of anxiety that is absent in people
                                merely stuck on a particular song. But the two phenomena both
                                involve the frontal lobe, Zatorre and Ball agree, and therapies
                                designed to disarm obsessive thoughts may also help purge the mind
                                of stuck songs.

                                For those not severely afflicted, simply avoiding certain kinds of music
                                can help. "I know certain pieces that are kind of sticky to me, so I will
                                not play them in the early morning for fear that they will run around in
                                my head all day," says Steven Brown, who trained as a classical
                                pianist but is now a neuroscientist at the University of Texas Health
                                Science Center at San Antonio. He says he always has a song in his
                                head and, even more annoying, his mind never seems to make it all
                                the way through. "It tends to involve short fragments between, say,
                                5 or 15 seconds. They seem to get looped, for hours sometimes," he
                                says.

                                Brown's experience of repeated musical loops may represent a
                                phenomenon called "chunking", in which people remember musical
                                phrases as a single unit of memory, says Caroline Palmer, a
                                psychologist at Ohio State University in Columbus. Most listeners have
                                little choice about what chunks they remember. Particular chunks may
                                be especially sticky if you hear them often or if they follow certain
                                predictable patterns, such as the chord progression of rock 'n' roll
                                music. Palmer's research shows that the more a piece of music
                                conforms to these patterns, the easier it is to remember. That's why
                                you're more likely to be haunted by the tunes of Britney Spears than
                                J. S. Bach.

                                But this ability can be used for good as well as annoyance. Imreh says
                                she uses her memory for certain musical patterns to reinforce her
                                knowledge of a particular piece. Teachers too can tap into memory
                                reinforcement by setting their lessons to music. For example, students
                                who heard the preamble to the US Constitution set as the lyrics to a
                                catchy song remembered the words better than those who simply
                                read them, says Sandra Calvert, a psychologist at Georgetown
                                University in Washington DC.

                                This sort of memory enhancement may even explain the origin of
                                music. Before the written word could be used to record history,
                                people memorised it in songs, says Leon James, a psychologist at the
                                University of Hawaii. And music may have taken on an even more
                                important role. "All music has a message," he says. "This message
                                functions to unite society and to standardise the thought process of
                                people in society."

                                But is it true that all we have to show for centuries of cultural
                                evolution is pop music and a society standardised by the music of
                                Britney Spears? OK, maybe I'm being cynical. I'm just feeling edgy
                                because I keep hearing this one song over and over. I need to tell my
                                frontal lobe not to think about it.

                                Oops, I did it again.

                                Ben Shouse
                                From New Scientist magazine, vol 171 issue 2301, 28/07/2001, page
                                                            44
 
 

                                             © Copyright New Scientist, RBI Limited 2001